Happiness
Schastye once begаn as a restaurant on Rubinshteina street in Saint-Peterburg with the idea of uniting friends and deliciously feeding them in a small cozy place. The goal of the client was to grow Schastye into a big chain of restaurants, confectioneries and spots in malls, to create a chocolate factory. The logotype was sophisticated and hard readable.
Together with a team of professionals we created a new logo and new visual identity to solve this problem. Angels in logotype came from interior in contemporary shabby chic style with pastel mint and wood details, chalkboards and white cupids on every shelf. The goal was to retain the original sophistication, but modernize it for the environment.
Now Schastye is a Chocolate Factory, Shop chain and 5 restaurants in Saint-Petersburg, Moscow and Paris and still growing. The word "Schastye" means happiness.
Chocolate
The Chocolate Factory with the French academic school of working with chocolate and natural sweets is well known and has many own shops around the city.
Box for macaroons (3 kilo)
Toffees package design & chokolate typography
Tube for cookies
Tube with sweet paste
Restaurant
Today, Schastye is a chain of restaurants in Moscow, St. Petersburg and Paris based on home cooking, an author's pastry shop from the French master Laurent Moreno and Zhenya Schaefer, cocktail bar
and the original wine list.
Any dish or dessert can be taken “to-go” in special packages.
Items always are packaged individually and by hand.
Interior design is made by paum.
one of the restaurants (design created by third-party contractors)
Placemat
Box for a piece of cake
Postcards with Saint-Petersburg views
neon sign
This is a brand in which the rebellious spirit of youth and an orderly set of values of a mature person
are brought together. Happiness is coming soon.
Publications:
"EAT & GO: Branding & Design for Takeaways & Restaurants" by Sandu Publishing, China
"Yum Yum! Creative Food & Drink Branding Design" by Sandu Publishing, China
Awards:
Shor list in 22 Moscow International Adverising and Marketing Festival in categories:
Communication design, Label and packaging
Shor list in 22 Moscow International Adverising and Marketing Festival in categories:
Communication design, Label and packaging